Webflow Pricing Explained Like You’re Five, But Running a Startup

You land on their pricing page, and boom, multiple plans, and no idea which one to pick. Sound familiar?

If you are a founder, creator, or freelancer trying to figure out what to actually pay for, this blog is for you. We are going to break it all down without jargon. Just simple language, clear use cases, and real examples.

Two Categories of Webflow Plans

Webflow offers two main types of plans. One is based on the websites you publish. The other is based on how you work inside Webflow.

These are called Site Plans and Workspace Plans. Each category has its own subtypes:

• Site Plans include two groups: General Plans and Ecommerce Plans
  Site Plans control what happens when a project is published and made live.
• Workspace Plans are divided into Freelance Workspaces and Team Workspaces
  Workspace Plans control how many users are working inside your Webflow dashboard and how projects are managed collaboratively.

Sites Are What You Publish, Workspaces Are Where You Build

Imagine writing a book. Publishing it is your Site Plan. But if you are co-writing with someone or using a fancy writing tool, that setup is your Workspace Plan.

You can have a single Site Plan, but multiple people might be working on it inside a Workspace. Keeping this in mind makes the rest of the pricing model easier to understand.

Site Plans Breakdown

Webflow Free Plan

This is for testing and playing around. You can create two unhosted pages, but you cannot use a custom domain or CMS.
Best for: learning Webflow, building your first draft
Example: building a personal test layout or trying animations for fun

Basic Site Plan – 14 dollars per month (billed annually) or 18 dollars per month (billed monthly)

This is for simple websites that do not use the CMS. Think of static pages that rarely change.

• Up to 150 pages
• 10 GB bandwidth
• Unlimited form submissions
  Best for: brochure-style websites with no blog or database
  Example: a homepage and contact page for a small business

CMS Plan – 23 dollars per month (billed annually) or 29 dollars per month (billed monthly)

This is the most popular choice for startups. It includes access to the Webflow CMS, which means you can add blog posts, team members, or dynamic case studies.

• Supports up to 2,000 CMS items
• 50 GB bandwidth
• Unlimited form submissions
• Includes site search
  Best for: early-stage startups, portfolio sites, or blogs
  Example: a startup with homepage, blog, team, and careers page

Business Plan – 39 dollars per month (billed annually)

This plan supports more traffic and content. You get higher limits on CMS items, form submissions, and access to site search.

• Supports up to 10,000 CMS items
• 200 GB bandwidth
• Up to 10 Editor users
  Best for: companies growing their content strategy
  Example: a SaaS company with blog, help docs, multiple CMS pages

Enterprise Plan – Custom pricing

This is for large businesses with special requirements like custom SLAs, advanced security, or performance needs.
Best for: scaleups, large teams, or sites with high legal and compliance needs
Example: a funded company with a legal team and global traffic

Ecommerce Plans

These are made for businesses that want to sell online using Webflow's built-in ecommerce features. There are three options depending on the size of your store and product count.

Ecommerce Standard – 29 dollars per month (billed yearly)

• Up to 500 items
• 2 percent Webflow transaction fee
• Includes CMS features
• Supports custom checkout and shopping cart
  Best for: small product stores or early-stage brands
  Example: DTC product line, small handmade store

Ecommerce Plus – 74 dollars per month (billed yearly)

• Up to 5,000 items
• No Webflow transaction fee
• Supports customer accounts and email customization
  Best for: growing ecommerce stores
  Example: apparel brand or multi-category product shop

Ecommerce Advanced – 212 dollars per month (billed yearly)

• Up to 15,000 items
• No Webflow transaction fee
• More scalable for large inventories
  Best for: scaling ecommerce businesses
  Example: high-volume DTC brands or niche marketplaces

Workspace Plans Breakdown

Webflow Workspace Plans are split into two categories based on your role and how you work: Freelance Workspaces and Team Workspaces.

Freelance Workspaces

These are designed for individual creators who manage their own client projects. If you work solo but still need powerful tools like custom code, multiple staging domains, and project transfers, this is your zone.

• Starter Workspace – Free
  Two unhosted projects
  No code export or client handoff features
  Best for: hobby users or learning Webflow
• Freelancer – 16 dollars per month (billed annually)
  10 webflow.io unhosted projects
  Code export and custom code
  Best for: solo freelancers working with a few clients
  Example: independent Webflow developer managing 2–3 projects at a time.
• Agency – 35 dollars per month (billed annually)
  Advanced collaboration and permissions
  Better staging control and client workflow features
  Best for: freelancers or small studios with multiple ongoing client builds
  Example: 1–3 person Webflow-focused agency who manage their own client projects.

Team Workspaces

• Starter Workspace
  You get this by default. It is limited to two unhosted projects and no collaboration tools.
  Best for: hobby users or beginners
• Core Workspace – 19 dollars per month (billed annually)
  This gives solo freelancers more power. You can add custom code and access more staging domains.
  Best for: individuals building real client sites
  Example: a solo Webflow pro working with multiple clients
• Growth Workspace – 49 dollars per month (billed annually)
  This unlocks team permissions and better control. You can work in teams and assign roles.
  Best for: small agencies or internal startup teams
  Example: a three-person team working on marketing and design
• Enterprise Workspace – Custom pricing
  This is for companies with in-house Webflow teams. It includes features like SSO, advanced support, and scalable billing.
  Best for: enterprise-level teams who need security and governance

What Plan Should You Choose? Real-World Examples

• A solo founder launching an MVP: CMS Plan and Starter Workspace
• A freelancer building client websites: Basic or CMS Plan and Core or Freelance Workspace

Hidden Costs to Know

• Each published project needs its own Site Plan (no hosting multiple sites under one Site Plan).
• Workspace seats are billed separately based on the number of users collaborating.

Final Thoughts: Start Small and Scale

Most people do not need Business or Enterprise plans at the beginning. A CMS Plan with a Starter or Core Workspace is enough for almost any startup or creator to get moving.

The great part is you can upgrade when needed. Webflow lets you scale gradually. Start with what you need today, not what you imagine six months from now.

Still not sure which plan fits your site? I help founders build Webflow sites that match your real needs, not just your wishlist. Let’s figure it out together. Contact Me.

FAQs

Do I need both a Site Plan and Workspace Plan?

Yes. The Site Plan covers what happens when your project goes live. The Workspace Plan is where you build and collaborate. You can use the free Workspace plan to start.

Can I host multiple sites under one plan?

No. Each published site needs its own Site Plan. You can build multiple projects in one Workspace, but hosting is separate.

What’s the difference between CMS and Business plan?

The CMS Plan supports up to 2,000 CMS items and unlimited form submissions. The Business Plan supports up to 10,000 CMS items, higher traffic limits, and up to 10 editor users.

Is Webflow good for MVPs and early startups?

Yes. The CMS Plan is perfect for early startups. It gives you flexibility, speed, and SEO-friendly publishing without needing a full dev team.

Can I upgrade later without losing anything?

Yes. Upgrades are easy and your content stays safe. You can switch plans as your needs grow.